Digital Marketing - Corporate Account Management
How To Apply
Program Details
- Program Code2846
- Credential TypeOntario College Graduate Certificate
- SchoolSchool of Business
- Program TypeGraduate Certificate program
- Program Length1 year/ 2 semesters
- LocationProgress Campus
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000
- PGWP AlignedNo
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- Co-op Option
- How to Apply
- Tuition and Fees
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Advising
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries.
Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as a sales professional/account manager/ in the business-to-business (B2B), business-to-consumer (B2C), and government and institutional marketplaces.
In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.
As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:
Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
- Verbal and written communication;
- Selling and presentation (storytelling and practical methodologies);
- Using analytics and customer relationship management (CRM) tools;
- Business and financial literacy to create compelling customer value propositions;
- Engaging buyers and influencers through digital content and omnichannel marketing;
- Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
- Understanding negotiations from the buyer’s perspective;
- Purpose discovery and Purpose-driven leadership (understanding your motivations and next career steps).
If you're goal oriented, organized, inquisitive, and persistent with above average communication skills, consider a career in the diverse world of professional sales, account management and many other customer facing roles.
Program Overview
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries.
Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as a sales professional/account manager/ in the business-to-business (B2B), business-to-consumer (B2C), and government and institutional marketplaces.
In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.
As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:
Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
- Verbal and written communication;
- Selling and presentation (storytelling and practical methodologies);
- Using analytics and customer relationship management (CRM) tools;
- Business and financial literacy to create compelling customer value propositions;
- Engaging buyers and influencers through digital content and omnichannel marketing;
- Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
- Understanding negotiations from the buyer’s perspective;
- Purpose discovery and Purpose-driven leadership (understanding your motivations and next career steps).
If you're goal oriented, organized, inquisitive, and persistent with above average communication skills, consider a career in the diverse world of professional sales, account management and many other customer facing roles.
Courses
Career Options and Education Pathways
Program Highlights
In today’s digital-first economy, every customer interaction—whether B2B, B2C, or institutional -begins with data and digital engagement. This graduate certificate program equips students with the advanced skills needed to thrive in digital marketing, customer relationship management, and strategic account development. Over two semesters, students will gain hands-on experience with the platforms, tools, and techniques that drive modern marketing and digital sales success with a strong focus on integrating digital marketing strategy with sales execution.
Career Outlook
- Marketing Services Account Manager
- Strategic Sales Specialist
- Inside Sales Representative
- Outside Sales Representative
- Digital Marketing Specialist
- CRM and Marketing Automation Coordinator
- E-commerce Analyst
- Account Manager (B2B/B2C)
- Sales Enablement or Business Development Representative
- Content Strategist or Digital Campaign Planner
- Sales Development Rep (SDR) Cloud Services
- Account Coordinator Ad Agency
- Digital Advertising Sales
- Media Coordinator
- Event Management Specialist
- Telecommunications Sales and Support
Education Pathways
Visit our search page for more information on pathways and transfer credits.
You can use this Education Pathways Checklist as a guide to help with your education journey.
For pathways to other Ontario post-secondary institutions, please visit ONTransfer.
Areas of Employment
- Marketing Services
- Advertising Agencies
- Technology Sales and Support
- Industrial Sales and Support
- Financial Services
- Retail and Customer Service
Admission Requirements
Academic Requirements
- University degree or a three-year college diploma in any discipline from a recognized institution.
- We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
Additional Requirements
Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.
Co-op Requirements
- A minimum cumulative GPA of 3.0 at the end of semester one
- Successful completion of 100% of semester one courses
- Achieve a minimum grade B (GPA 3.0) in BUSN-702
- Students must be legally eligible to work in Canada
- Students who meet the above prerequisites will submit their application for co-op to the Career Services & Co-operative Education department in semester 1
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.
Co-op Model Route
| Fall Semester Intake | |
|---|---|
| Fall | Semester 1 |
| Winter | Semester 2 |
| Summer | Co-op Work Term |
| Winter Semester Intake | |
|---|---|
| Winter | Semester 1 |
| Summer | Semester 2 |
| Fall | Co-op Work Term |
| Summer Semester Intake | |
|---|---|
| Summer | Semester 1 |
| Fall | Semester 2 |
| Winter | Co-op Work Term |
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please work with an Employment Ontario service provider. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall Registration begins mid-July
Winter Registration begins mid-December
Summer Registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2025.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $4,118.00 | $1,550.50 | $5,668.50 |
| International | $17,148.00 | $2,048.45 | $19,196.45 |
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Design, conduct, and analyze digital research to generate actionable customer insights for retention and prospecting.
- Leverage digital tools and data analytics to create and communicate the value of products or services for targeted customers.
- Use multimedia and virtual collaboration tools to deliver tailored digital sales presentations and written proposals that meet customer needs.
- Create customer value models that effectively address the needs of different customers, buyers, influencers, and decision makers.
- Develop trust-based selling relationships to meet the needs of individual customers in both consumer and businesses to business markets.
- Develop and implement digital marketing and sales strategies that achieve measurable customer satisfaction and organizational objectives.
- Comply with professional standards and ethical sales practices to cultivate trust and mutual respect from partners and clients.
- Leverage social media and web-based platforms to enhance engagement, personalized experiences, and improved service quality.
- Develop strategies for ongoing personal and professional development to enhance work performance in sales and account management roles.
- Integrate Customer Relationship Management (CRM) and Customer Experience (CX) strategies to boost customer engagement and enhance sales.
- Develop and assess customer journey mapping to optimize customer interactions and drive personalized digital marketing initiatives.
The Business School Student Success Guide
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Bruna Brandão P, Marketing Corporate Account ManagementAfter completing my post-graduate in Marketing Corporate Account Management, having a clear sense of purpose was crucial in guiding my entry into the Canadian job market. I focused on refining my LinkedIn profile and searching for roles aligning with my skills and values, aiming beyond just "a" job to find. Centennial's emphasis on written assignments, oral presentations, and self-discovery during the "finding-your-purpose" segment of the program was instrumental as a non-native English speaker. It prepared me for a successful job search in Canada. Centennial has also equipped me with invaluable tools, including the Big Interview simulation, not to mention the content of the program itself! The Customer Experience, Negotiation and Digital Marketing courses were very aligned with market demands!
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