School of Communications, Media, Arts and Design Blog

Get Content Savvy! Introducing Content Creation Basics

Bring your encyclopedic knowledge of movies to class and learn the framework for great business, PR and marketing content — and how to write it — in ...

Getting the Message Out: The Role of Media Management Experts

Advertising is about more than billboards and social media campaigns. Before the messages reach the masses, media management experts must decide the ...

How Event Marketing brings consumers face-to-face with brands

Event marketing is an interesting aspect of marketing and advertising, as it brings consumers face-to-face with products or brands in an interactive ...

Art off the beaten path: Unusual art galleries around the world

While visiting famous museums and art galleries is interesting, what’s just as cool, or even cooler, are the displays of art you have never heard of ...

Dos and Don'ts of Digital Marketing

Digital marketing continues to increase. What are the dos and don'ts of this growing segment of marketing and advertising? This article documents a ...

Box Office Darlings: The highest grossing films ever

While the movies that top "best ever" lists are subjective, numbers don't lie. If you can't help but think of all the moving parts that go into this ...

Script to Screen Student Films making a splash on the Festival Circuit

The Advanced Television and Film, Script to Screen program, now entering its fourth year, has begun to make a name for itself on the festival circuit ...

Three times Public Relations was used for social good

We tend to only think of public relations professionals as being the people companies call in when things go wrong. While that's certainly a part of ...

Lifestyle Media: Blogger vs Columnist

Lifestyle media has become its own industry thanks to an increased interest in food, wellness, entertainment and more. The people who contribute to ...

Tools of the Trade: What you need to succeed in graphic design

Do you have what it takes to be a successful graphic designer? While some of the skills you need are obvious (being creative, for example), others ...