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Journalism

How To Apply

  • DOMESTIC STUDENTS
  • INTERNATIONAL STUDENTS

Program Details

  • Program Code6402
  • SchoolSchool of Communications, Media, Arts and Design
  • CredentialOntario College Advanced Diploma
  • Program TypePost-secondary program
  • Program Length3 years/ 6 semesters
  • LocationStory Arts Centre
  • Emailmvallis@centenialcollege.ca
  • Telephone416-289-5000
  • Technology Requirements
  • Program Overview
  • Courses
  • Career Options and Education Pathways
  • Admission Requirements
  • How to Apply
  • Tuition and Fees
  • Technology Requirements
  • Program Vocational Learning Outcomes
  • Field Placement FAQs
  • Faculty Bios
  • Advising
  • Entrepreneurism
Students enrolled in this program are eligible to register for our Specialized Academic Certificate, Indigenous Knowledges: First Peoples in Canada, and earn an additional credential. A fee may apply. For more information, click here.

In Centennial College's three-year Journalism program, you'll develop the skills and confidence to succeed in an evolving industry. Your path will take you from the classroom to the newsroom as you develop expertise in telling and sharing the stories that people need and want to know.

In this advanced diploma program, you will:

  • Hone the critical skills you need to build a foundation for your career as a journalist or wherever communications and media skills are in demand
  •  Develop multimedia expertise in storytelling with words, data, pictures and video
  • Expand your toolkit with advanced mobile journalism, social media, podcasting and video techniques
  • Apply your skills in a collaborative newsroom, publishing your content to an award-winning community news website, www.torontoobserver.ca

As a journalist, you'll be responsible for reporting events, interviewing newsmakers and examining the important and interesting issues of our times.

Follow @CentennialJourn and @TorontoObserver on Twitter.

Program Overview

Students enrolled in this program are eligible to register for our Specialized Academic Certificate, Indigenous Knowledges: First Peoples in Canada, and earn an additional credential. A fee may apply. For more information, click here.

In Centennial College's three-year Journalism program, you'll develop the skills and confidence to succeed in an evolving industry. Your path will take you from the classroom to the newsroom as you develop expertise in telling and sharing the stories that people need and want to know.

In this advanced diploma program, you will:

  • Hone the critical skills you need to build a foundation for your career as a journalist or wherever communications and media skills are in demand
  •  Develop multimedia expertise in storytelling with words, data, pictures and video
  • Expand your toolkit with advanced mobile journalism, social media, podcasting and video techniques
  • Apply your skills in a collaborative newsroom, publishing your content to an award-winning community news website, www.torontoobserver.ca

As a journalist, you'll be responsible for reporting events, interviewing newsmakers and examining the important and interesting issues of our times.

Follow @CentennialJourn and @TorontoObserver on Twitter.

Courses

Semester 1
Course Code
Course Title
COMM-170/COMM-171
College Communications 2
GNED
General Education Elective
JO-102
Reporting 1
JO-109
Journalism and Democracy
JO-110
Media Literacy
Semester 2
Course Code
Course Title
CO-107
Visual Storytelling: Photography
GNED-500
Global Citizenship: From Social Analysis to Social Action
JO-105
Reporting 2
JO-106
Journalism Law and Ethics
JO-111
Journalism Tools and Techniques
JO-225
The Business & Future of Media
Semester 3
Course Code
Course Title
COMM-180
College Communications 3
GNED
General Education Elective
JO-200
Reporting 3
JO-216
Advanced Visual Storytelling: Photography & Video
JO-221
Interactive Journalism
JO-228
Mobile and Social Journalism
Semester 4
Course Code
Course Title
JO-205
Advanced Interviewing Techniques
JO-210
News Lab
JO-226
Personal Branding And Freelancing
JO-229
Writing with Voice and Impact
JO-230
Podcasting
Semester 5
Course Code
Course Title
JO-313
Entrepreneurial Project
JO-316
Newsroom
JO-317
Advanced Video
JO-319
Professional Practice
JO-500
Storyworks
Semester 6
Course Code
Course Title
JO-350
Field Placement

Career Options and Education Pathways

Companies Offering Jobs

Yes, there are great careers in journalism!

Just ask some of our recent Centennial College Journalism program graduates working at The National Post, CTV News, Bloomberg, CTS and more.

Other companies that have hired program graduates include: Toronto Sun, Canoe.com, TSN, Canadian Living Online, Global TV, Sportsnet, Toronto Star and 680 News.

Program Highlights

  • You'll experience one-on-one interaction with faculty members who are contemporary multimedia journalists with credits across Canada's major media outlets.
  • The Story Arts Centre, where the Journalism program is facilitated, will offer you access to publishing, podcasting and video facilities and equipment.
  • Hands-on, real-world experience will be available through the Toronto Observer, an award-winning community news website.
  • Connect and network with leading journalists and newsmakers who regularly visit the campus to conduct workshops, lectures or seek students for special projects.
  • Have two opportunities to work in the industry before graduation – through our innovative Storyworks course and a full-semester field placement.
  • Gain real-world experience working from home, just as the professionals in the industry are doing.

Career Outlook

  • Reporter
  • Photographer
  • Writer
  • Editor
  • Producer
  • Layout artist

Education Pathways

Graduates of this Journalism advanced diploma program have the opportunity to apply learning achieved at Centennial for credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.

Please note that each partner has minimum admission requirements to be met in order to qualify for transfer credits, which are assessed by the receiving partner institution.

Partner Institution Degree Program
Algoma University Bachelor or Honours Bachelor of Arts in multiple majors
Bachelor or Honours Bachelor of Science in multiple majors
Griffith University Bachelor of Communication and Journalism 
Guelph-Humber, University of Honours Bachelor of Applied Arts in Media and Communications Studies
Humber College Honours Bachelor of Creative and Professional Writing
Lakehead University Bachelor or Honours Bachelor degree in any major
Laurentian University Bachelor or Honours Bachelor of Arts in multiple majors
Nipissing University Bachelor or Honours Bachelor of Arts in multiple majors
Ontario Tech University Honours Bachelor of Arts in Communication and Digital Media Studies
Honours Bachelor of Arts Educational Studies
Ottawa, University of Honours Bachelor of Commerce
Royal Roads University Bachelor of Arts In Professional Communications
Seneca Polytechnic Bachelor of Interdisciplinary Studies
Wilfrid Laurier University Honours Bachelor of Arts in multiple majors
York University Bachelor or Honours Bachelor degree in any major
Honours Bachelor of Communication Studies 
Bachelor or Honours Bachelor of Arts / Social Science (English or French)

Please visit our website at //centennial.adv-pub.moveonca.com/outgoing-home/ for more information on articulation agreements.

For pathways to other Ontario post-secondary institutions, please visit ONTransfer.

Areas of Employment

  • Large and small newspapers
  • Magazines
  • Online publications
  • Radio and television newsrooms

Admission Requirements

Academic Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older)
  • Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial English Admission Test (score of 170 or 171 required)

Additional Requirements

  • English language proficiency

Note:

Students who are accepted into the program will be invited to:

  • Submit a resume and/or complete an intake questionnaire after receiving their offer
  • Attend a mandatory Program Welcome Session* online, prior to program start up

*All new students must attend a session prior to their program start date.

How to Apply

1. Apply Online

Domestic Students

If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

 Apply directly to Centennial College here.

2. Submit Documents

Domestic Applicants

Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.

International Applicants

Please refer to the International Education Application Guide.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.

4. Pay Fees

Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.

You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.

Tuition and Fees

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.

Student Tuition (2 Semesters) Ancillary Fees Total
Canadian $2,721.00 $1,137.34 $3,858.34
International $16,649.00 $1,625.52 $18,274.52

Technology Requirements

Technology Requirements

Bring IT programs will require students to own and use a mobile computing device that meets or exceeds the recommended hardware requirements.

Note: If you require accommodation for a documented disability, please consider your adaptive technology needs when you select a device for your BringIT programs (click for recommendations). If you wish to access disability services, please make an appointment with the Centre for Accessible Learning and Counselling Services, by calling 416-289-5000, ext. 3850, or by email at calcs@centennialcollege.ca.

Have questions? Check out Frequently Asked Questions for our Bring IT Program.

Students from this program will require to own/purchase a device and software relevant to the program:

Minimum Recommended Hardware Specifications

  • MacBook Pro 13-inch, 8GB RAM
  • Smartphone with a minimum of 64 GB internal storage
    • FiLMiC Pro app and LumaFusion editing app (iPhones) or Kinemaster (free) (Android). 
  • Earbuds and/or headphones, simple external lavalier (lapel) microphone and cable that fits smartphone and DSLR camera.   
  • Large capacity external hard drive, USB key, Google Drive or Dropbox 

Minimum Required Software

  • Microsoft Office Suite (Word, Excel, PowerPoint) 2010 or higher version
  • Adobe Photoshop, InDesign and Audition, or Adobe Creative Cloud
  • Final Cut Pro

Recommended Hardware

  • Tripod and mic stand  

DSLR camera and gear

Students should look for a DSLR that offers the following key functions and technologies: 

  • Minimum four-thirds or DX type sensor 
  • Minimum 12 megapixel 
  • Interchangeable lenses 
  • Optional manual exposure mode 
  • Ability to manually change aperture, shutter speed and ISO 
  • Raw format capabilities 
  • Ability to capture video with minimum 720-pixel resolution 
  • Ability to accept off-camera microphone 
  • Ability to accept external flash 
  • Through-the-lens viewing 

Recommended entry level DSLRs from Nikon and Canon: 

  • Nikon D 5200 (with 18-55mm lens) 
  • Nikon D 3200 (with 18-55mm VR and 55-200mm lens)  
  • Canon EOS Rebel SL1 W (EF-S 18-55mm f/3.5-5.6 lens) 
  • Canon EOS Rebel T5i (with lens) 
  • Canon EOS Rebel T3i (with lens) 

You will need regular access to a computer with an internet connection. High speed broadband access (LAN, Cable or DSL) with minimum 10mbps download speed is highly recommended. Some courses have more advanced system requirements.

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

  1. Report on a range of stories in an accurate, detailed, balanced, professional, and timely manner.
  2. Apply computer and technical skills to a range of production and research functions in journalism.
  3. Provide leadership within editorial and production teams, while valuing independence and fostering collaboration.
  4. Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for a range of journalism publications and/or productions.
  5. Develop strategies for personal and professional development.
  6. Comply with and promote adherence to relevant Canadian legislation, standards, and the principles and practices of journalism.
  7. Write and edit complex content for a range of media platforms.
  8. Publish and broadcast content for a range of media platforms.
  9. Apply production skills and use production equipment in the preparation and distribution of content for a range of media platforms.

Field Placement FAQs

Field Placement FAQs

What is Field Placement?

It's a course that provides the final bridge between your academic and practical experience "in here" and the workplace "out there."

After ramping up your abilities in increasingly realistic journalism situations — culminating in your experience on our genuine news platforms, the (East York and online) Observers — we put you in an outside, real-world newsroom. There, under established editors and news directors, and alongside working front-line journalists, you apply the principles you've learned in Centennial's Journalism program: techniques around reporting, editing and production, and professional practices around collaboration with supervisors, newsroom culture, etc.

Immersion in this environment, full-time for 14 weeks, is the final building block in your education here.

What are the benefits of taking Field Placement?

In some cases, you might get a job out of it. But in most cases, the most tangible benefits are a resume entry from a professional news organization and a portfolio of published or broadcast work from that organization that you can use in your job search — even before graduating. Of course, the intangibles — the honing of your technical skills and the orientation to professional journalism culture — are also key.

What credits or courses do I need in order to be eligible for Field Placement?

You must have succeeded in every single course of the program (both journalism courses and non-journalism courses, without exception) before going out on Field Placement. Most students achieve this by the end of the fall semester of their final year — making them eligible for internships (as Field Placements are sometimes called) that run from January or February until April or May. But sometimes students have academic loose ends to tie up — and they become technically eligible for Field Placement only at the start of the summer, or the start of the fall. Please be advised that we can't guarantee a Field Placement at that time; you may have to wait until the following January and go out with the "crop" of other interns then. (This is for insurance reasons, among others.)

How do I register for Field Placement?

Field Placement is a tuitioned course similar to your previous semester courses, and is part of your final academic year. Fee statements are issued for this semester in fall. Please observe your fees deadline. When web-registration opens for winter semester, be sure to visit myCentennial and build your timetable as you would for other semesters. If you do not register for Field Placement, you will not be allowed to report to your agency.

Why do I pay for Field Placement?

Your Field Placement hours are part of your program and contribute to the mandatory hours required to complete your program, as approved by the Ministry of Training, Colleges and Universities. Payment for your entire program is distributed over the number of semesters you attend.

Mandatory non-tuition fees are also included in your fees for Field Placement semester. These fees are reviewed and approved each new academic year by several committees and your Student Association.

During your Field Placement you are still considered a student of Centennial College with all associated privileges and responsibilities. You will have access to the campus computer labs and college libraries, and your Workplace Safety and Insurance Board premiums are covered by the college.

Will I be paid while on Field Placement?

Field Placement is your final semester, during which you apply your skills, usually without pay, in a professional environment.

Will the program find me a Field Placement?

In fall semester, senior students are asked for their top three choices for a Field Placement. Most of the resulting lists ask for "name-brand" Toronto news media, like the Toronto Star, CBC News, Maclean's, etc. In those cases, faculty assess the requesting student's academic performance (did the student who wants 680 News do well in the radio news course, for instance, thereby increasing the chances of a good fit?) and, when appropriate, the teachers recommend one or more students to newsroom management.

Some news organizations are familiar enough with Centennial interns that they don't even require an interview before agreeing to take the student on; others require some competition. In those cases where one of our candidates strikes out (for whatever reason), we then proceed to his/her next choice.

In any event, faculty prefer to manage the assignment of interns to the more popular media, because those media expect us to "gate-keep" rather than just allow many students to simultaneously approach them. With teacher permission, however, prospective interns may be allowed to make their own approaches to smaller, "off-beat" placement venues (say, the community newspaper in your hometown). It's the students' responsibility to make appropriate "ancillary" arrangements for placement; teachers do not, for instance, arrange lodging for an out-of-town placement, and we don't handle the legal/immigration/health insurance paperwork for an out-of-country placement, etc.

Faculty Bios

https://www.centennialcollege.ca/about-centennial/schools/school-of-communications-media-arts-and-design/faculty/journalism/

Advising

https://www.centennialcollege.ca/student-life/student-services/centennial-advising-and-pathways-services/

Entrepreneurism

https://www.centennialcollege.ca/about-centennial/schools/school-of-advancement/programs/specialized-academic-certificates/entrepreneurism-certificate
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Student Work

Journalism Podcasts

By Journalism Students

Journalism at Centennial College

By Bobby Hristova

The Toronto Observer

By Journalism Students

Toronto at 4 a.m.

By Contemporary Journalism Students

Journalism Podcasts

By Journalism Students

Journalism at Centennial College

By Bobby Hristova

The Toronto Observer

By Journalism Students

Toronto at 4 a.m.

By Contemporary Journalism Students

Journalism Podcasts

By Journalism Students

Journalism at Centennial College

By Bobby Hristova

The Toronto Observer

By Journalism Students

"You are not students anymore, you are journalists," said one of my instructors on the first day of Centennial's Journalism program. What the experience has done for me is remove my sense of being a student by exposing me to real deadlines, real people and real feedback, something my instructors often went beyond their duties to achieve.

Frankly, nothing else nursed the confident and professional voice within me more than this, one that's helped me start my career as an automotive journalist and photographer.

...
Octavian Lacatusu, Journalism Graduate
Testimonial By Louise Allyn Palma, UTSC Joint Program Graduate

At Centennial, I felt lucky to have had the opportunity to be taught by skillful journalists who were knowledgeable and ready to provide us with advice from their experiences.

I felt that the teachers in our program paid close attention to every student’s strengths and weaknesses, and made themselves readily available to assist and provide information to each student. More importantly, every moment in the newsroom was a learning experience. Every day was different, and whether I made a mistake or successfully completed a story, I was always excited and motivated to learn more.

...
Louise Allyn Palma, UTSC Joint Program Graduate

I got hired on staff at Sportsnet The FAN590 doing board operations. Definitely could not have happened without my internship and the Centennial Journalism program.

Wanted to say thanks to the teachers for all their efforts both during school and outside of it with references and job suggestions. It helped a lot and means a lot. Can't recommend the program enough.

...
Andrew Holland, Journalism Graduate

Centennial provided me with an abundance of practical knowledge and transferable skills like writing and editing, researching, data analysis, and photography & videography.

My experience at Centennial also gave me the opportunity to practice and apply those skills, as we had multiple field assignments. At Centennial, we were not only seen as students, but we were seen as peers. We operated more as a team and a business, than as a classroom. I have to say that all of the teachers and workspaces that Centennial offers is unlike any other learning environment that I have immersed myself in.

...
Amarra Mohamed, Contemporary Journalism Graduate

My time at Centennial College included several firsts. I grew faster than I ever have, professionally and personally. I have never worked so hard nor learned so much in just a few short semesters. I left with the practical skills and experience to find my place in the workforce and get my proverbial foot in the door.

With a firm handle on writing, editing, photography, videography, design and many other skillsets, I qualified for several jobs, even in the rapidly changing and increasingly demanding world of communications. It was also the first time I ever really connected with my teachers, who each knew my name, greeted me warmly every day, encouraged me endlessly and worked with me one-on-one constantly. They were not only able to see my potential, they worked tirelessly to make sure I saw it too. When students ask me about Centennial College, I tell them they will be pushed further than they ever have, and they will leave better, stronger and more capable than they have ever been.

...
Alexa Battler, UTSC Joint Program Graduate

It was my top choice...and I absolutely love it. The core of journalism is storytelling, so I just want to be the best storyteller I can be. I'm going to be reaching a lot of people through what I do.

Tiara Chutkhan, Journalism Graduate

Centennial College's Journalism program is respected within the field for its well-rounded curriculum and outstanding instructors. Centennial's teachers want the best from and for their students.

Their doors are literally always open to answer any questions you may have along the way or to simply drop in and talk current events. Their high standards motivated me to look beyond Ontario's borders and explore another part of Canada. I now work in Regina, Sask. — a dynamic place indeed, given the west's booming natural resources sector.

...
Vanessa Brown, Journalism Graduate

I would gladly recommend Centennial College to anyone seeking a career in journalism. The professors are extremely knowledgeable, accessible and helpful, the curriculum is geared towards teaching practical skills for careers in print, TV, radio or on the web, and the experience you gain from working on the Observer is as close to the "real world" as it gets.

But most importantly, the professors care as much about your future success as you do.

...
Mike Cormack, Journalism Graduate

Journalism at Centennial taught me a great many things: The urgency of deadlines, attention to fine detail, the importance of editorial balance, voice and fact. But more importantly was what it taught me about myself.

I found a love for photography, for interviewing interesting people and hearing their stories, and for spending the time to work that into an effective and catchy story to share.

...
Chris Boyer, Journalism Graduate

My experience in Centennial College's journalism program surpassed all of my expectations. Not only was I able to acquire different skills, from reporting to photography to interviewing to page design, but the program also created many opportunities for me to network.

Thanks to the skills and connections I made during my time at Centennial, I was able to intern at both a popular national magazine (Canadian Living) as well as one of the country's largest newspapers (National Post). What was most helpful was the faculty. All of the instructors made an effort to ensure all of the students were learning and they always made the time to lend a helping hand. I would strongly recommend this program for anyone who wants to become a journalist.

...
Zenaira Ali, Journalism Graduate

"You are not students anymore, you are journalists," said one of my instructors on the first day of Centennial's Journalism program. What the experience has done for me is remove my sense of being a student by exposing me to real deadlines, real people and real feedback, something my instructors often went beyond their duties to achieve.

Frankly, nothing else nursed the confident and professional voice within me more than this, one that's helped me start my career as an automotive journalist and photographer.

...
Octavian Lacatusu, Journalism Graduate
Testimonial By Louise Allyn Palma, UTSC Joint Program Graduate

At Centennial, I felt lucky to have had the opportunity to be taught by skillful journalists who were knowledgeable and ready to provide us with advice from their experiences.

I felt that the teachers in our program paid close attention to every student’s strengths and weaknesses, and made themselves readily available to assist and provide information to each student. More importantly, every moment in the newsroom was a learning experience. Every day was different, and whether I made a mistake or successfully completed a story, I was always excited and motivated to learn more.

...
Louise Allyn Palma, UTSC Joint Program Graduate

I got hired on staff at Sportsnet The FAN590 doing board operations. Definitely could not have happened without my internship and the Centennial Journalism program.

Wanted to say thanks to the teachers for all their efforts both during school and outside of it with references and job suggestions. It helped a lot and means a lot. Can't recommend the program enough.

...
Andrew Holland, Journalism Graduate

Centennial provided me with an abundance of practical knowledge and transferable skills like writing and editing, researching, data analysis, and photography & videography.

My experience at Centennial also gave me the opportunity to practice and apply those skills, as we had multiple field assignments. At Centennial, we were not only seen as students, but we were seen as peers. We operated more as a team and a business, than as a classroom. I have to say that all of the teachers and workspaces that Centennial offers is unlike any other learning environment that I have immersed myself in.

...
Amarra Mohamed, Contemporary Journalism Graduate

My time at Centennial College included several firsts. I grew faster than I ever have, professionally and personally. I have never worked so hard nor learned so much in just a few short semesters. I left with the practical skills and experience to find my place in the workforce and get my proverbial foot in the door.

With a firm handle on writing, editing, photography, videography, design and many other skillsets, I qualified for several jobs, even in the rapidly changing and increasingly demanding world of communications. It was also the first time I ever really connected with my teachers, who each knew my name, greeted me warmly every day, encouraged me endlessly and worked with me one-on-one constantly. They were not only able to see my potential, they worked tirelessly to make sure I saw it too. When students ask me about Centennial College, I tell them they will be pushed further than they ever have, and they will leave better, stronger and more capable than they have ever been.

...
Alexa Battler, UTSC Joint Program Graduate

It was my top choice...and I absolutely love it. The core of journalism is storytelling, so I just want to be the best storyteller I can be. I'm going to be reaching a lot of people through what I do.

Tiara Chutkhan, Journalism Graduate

Centennial College's Journalism program is respected within the field for its well-rounded curriculum and outstanding instructors. Centennial's teachers want the best from and for their students.

Their doors are literally always open to answer any questions you may have along the way or to simply drop in and talk current events. Their high standards motivated me to look beyond Ontario's borders and explore another part of Canada. I now work in Regina, Sask. — a dynamic place indeed, given the west's booming natural resources sector.

...
Vanessa Brown, Journalism Graduate

I would gladly recommend Centennial College to anyone seeking a career in journalism. The professors are extremely knowledgeable, accessible and helpful, the curriculum is geared towards teaching practical skills for careers in print, TV, radio or on the web, and the experience you gain from working on the Observer is as close to the "real world" as it gets.

But most importantly, the professors care as much about your future success as you do.

...
Mike Cormack, Journalism Graduate

Journalism at Centennial taught me a great many things: The urgency of deadlines, attention to fine detail, the importance of editorial balance, voice and fact. But more importantly was what it taught me about myself.

I found a love for photography, for interviewing interesting people and hearing their stories, and for spending the time to work that into an effective and catchy story to share.

...
Chris Boyer, Journalism Graduate

My experience in Centennial College's journalism program surpassed all of my expectations. Not only was I able to acquire different skills, from reporting to photography to interviewing to page design, but the program also created many opportunities for me to network.

Thanks to the skills and connections I made during my time at Centennial, I was able to intern at both a popular national magazine (Canadian Living) as well as one of the country's largest newspapers (National Post). What was most helpful was the faculty. All of the instructors made an effort to ensure all of the students were learning and they always made the time to lend a helping hand. I would strongly recommend this program for anyone who wants to become a journalist.

...
Zenaira Ali, Journalism Graduate

"You are not students anymore, you are journalists," said one of my instructors on the first day of Centennial's Journalism program. What the experience has done for me is remove my sense of being a student by exposing me to real deadlines, real people and real feedback, something my instructors often went beyond their duties to achieve.

Frankly, nothing else nursed the confident and professional voice within me more than this, one that's helped me start my career as an automotive journalist and photographer.

...
Octavian Lacatusu, Journalism Graduate

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Advertising - Creative and Digital Strategy

Turn your creative passion and business sensibility into a rewarding career in digital advertising,which is growing faster than all other areas within this industry. This program addresses thehigh demand for strategic creatives who know how to tell stories that influence behaviour inthe digital realm — and who can confidently lead. Blending digital media with business andmarketing principles, courses focus on creative strategy, digital storytelling, brand engagement,entrepreneurship, and emerging digital platforms. Work on developing strong writing skills, conceptideation, art direction, collaboration, presentation and entrepreneurial skills, and build a strongportfolio for prospective employers. Through a field placement, collaborate on team assignments andgain real-world experience.
View Program

Marketing - Corporate Account Management (Optional Co-op)

As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
View Program

Film and Television - Business

If a career in television and film sounds exciting but you would rather be off screen, consider the industry’s business side. To meet the need for professionals with leadership skills that stand out, this program teaches you how to handle financing, management, legal, distribution, and business affairs as they pertain to television and film. Through a focus on developing an entrepreneurial spirit, a global outlook, and a strategic approach, explore the industry’s legal, financial, and regulatory frameworks within the current Canadian and international markets. To complement your training, participate in a field placement that ensures a well-rounded knowledge base.
View Program

Publishing - Book, Magazine and Electronic

Like many industries, publishing is experiencing radical shifts due to digitalization — and it needsprofessionals who can lead with confidence. As one of the most prestigious programs of its kind inCanada, Publishing – Book, Magazine and Electronic covers all relevant publishing process aspects,including e-books and online magazines. Through an interactive approach, the accelerated twosemesterformat teaches you how to be an integral part of the team helping to shape our cultural andliterary landscapes. Gain practical experience by participating in publishing the College’s biyearly Onthe Danforth magazine and by completing a six-week industry field placement at a book or magazinepublisher.
View Program

Lifestyle Media – Content Creation

Land a career as a spokesperson, a columnist, or a freelance producer within the established lifestyle media industry. Become a leading expert in subjects such as food, beauty, fashion, décor, architecture, entertaining, health, fitness, gardening, family, relationships, personal finance, consumer technology, and travel. This one-of-a-kind interdisciplinary program focuses on writing, visual communications, social media, and entrepreneurship. During your studies, collaborate with real-world industry partners, clients, and audiences to produce quality content for web, social media, and traditional media platforms. Also learn to market yourself as an independent brand, and take part in an industry field placement that rounds out your training.
View Program

Storytelling with Data

View Program

Communications and Media Fundamentals

This preparation program gives you the foundation to confidently pursue a post-secondary educationin communications and media. Guided by industry-experienced faculty members, experimentwith contemporary digital and social media production tools; create and maintain forums onsocial media networks; produce focused written communications and media solutions; and applyEnglish language skills to a presentation portfolio. Once you complete our well-rounded program,with minimum requirements, you become eligible for admission to Advertising and MarketingCommunications Management; Journalism; or Broadcasting – Radio, Television, Film and DigitalMedia at Centennial College.
View Program

Professional Writing - Communications

Strong communication and writing skills are highly valued in any industry. If you have a way withwords, turn writing into a career by combining it with an understanding of audience needs thatresults in engaging content. Our innovative courses focus on communications disciplines andvocational skills: web copywriting, technical writing, proposal writing, writing for social media,content marketing, presentations and speech writing, content management, information designand data visualization, digital storytelling, and project management. By the end of the program —which also includes an intensive two-week Content Boot Camp, interactive learning, and an industryfield placement — you will have a polished portfolio and be prepared for personal and professionalsuccess.
View Program

Marketing - Corporate Account Management (Online)

As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
View Program

Children's Media

Names such as Caillou and Arthur are synonymous with keeping kids entertained. They are alsotwo examples of the nation’s powerhouse status as a producer of children’s media — for whichour first-of-its-kind in Canada program prepares you. Hone your storytelling abilities, businessskills, professional software abilities, and production management practices across a variety ofmedia (television, interactive digital media, books, and games). Courses also cover major industrycomponents such as production, budgeting, financing, marketing, publishing, and businessmanagement. Pitching to broadcasters and producers, attending industry events, and participatingin a field placement complement your training. You graduate ready to lead in creating, managing, andmarketing numerous media products.
View Program

Museum and Cultural Management

Canada’s museums, art galleries, science centres, heritage sites, and other cultural institutionsneed professionals who can manage their programming and resources. Our program’s applied,learner-centred curriculum covers industry-based subjects, museum administration topics, andin-depth explorations of contemporary issues and cases in Canada and abroad. Apply core theory tocurrent workplace realities with assignments, lessons, and a seven-week field placement linked toOntario and Canada’s vast network of museums. Centennial’s partnerships with local, provincial, andnational institutions provide the opportunity to build your network as you interact with professionalswho serve as guest lecturers and advisors. Graduating means being ready for career and life success.
View Program

Food Media

Organizations as diverse as health care institutions, media publications, and marketing agenciesneed professionals with a passion for food and knowledge of media practices. Learn to advertiseand market your own food product or service using personalized branding and marketing, identifytarget market audience, and design and produce innovative messages that attract revenue generatingstreams and opportunities. A three-day (Saturday to Monday) program delivery format accommodatesworking professionals. Food Media’s entrepreneurial focus leaves you with a skill set that helps you toadvance faster.
View Program

Publishing - Book, Magazine and Electronic (Online)

Like many industries, publishing is experiencing radical shifts due to digitalization — and it needs professionals who can lead with confidence. As one of the most prestigious programs of its kind in Canada, Publishing – Book, Magazine and Electronic covers all relevant publishing process aspects, including e-books and online magazines. Through an interactive approach, the accelerated twosemester format teaches you how to be an integral part of the team helping to shape our cultural and literary landscapes. Gain practical experience by participating in publishing the College’s biyearly On the Danforth magazine and by completing a six-week industry field placement at a book or magazine publisher.
View Program

Bachelor of Public Relations Management, Honours

In the coming years, employment growth in the sector that includes public relations is expected tobe higher than the average for all occupations. It represents more than 40 per cent of the jobs thathave and will become available from 2017 to 2026. This first-of-its-kind offering in Canada combinespublic relations, business studies, and leadership skills to prepare you for various careers. Throughcore business courses, the program balances theory, principles, and public relations applicationswith a solid business foundation. Courses cover writing, social and digital media, research andcommunications planning, and strategic and corporate communications. Apply your knowledge toreal-world projects and to a 14-week co-op opportunity.
View Program

Marketing Management

The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
View Program

Advertising – Media Management

Media placement connects the right people with the right message in the right place at the right time. This program equips you to work in multiple media streams such as analytics, strategic planning, media buying, and media sales. Intensive, hands-on, industry-approved advertising courses cover sector fundamentals while focusing on consumer-driven communication channel choices for advertising messages. You also build your business and negotiation skills on behalf of advertising clients to achieve strategic results; expand your emerging media knowledge; and master industry-specific syndicated research databases and software. A 14-week industry field placement complements your education — while ensuring whole readiness.
View Program

Marketing - Digital Engagement Strategy (Optional Co-op)

In today’s digital world, developing and evaluating digital marketing strategies to maximize customerengagement and create meaningful interactions is integral for supporting business growth. Thisprogram explores analyzing technology trends; deriving insights from data; designing contentmanagement strategies; and executing plans across paid, owned, and earned media. As part of thecoursework, you will be eligible to earn industry certifications such as Google Ads, Google Analytics,and Facebook Blueprint. Apply your learning — and become prepared to lead — through experientiallearning opportunities with a marketer, a retailer, or an agency serving clients.
View Program

Interactive Media Management

Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
View Program

Script to Screen - Advanced Television and Film

Over 15 career routes are available to grads of the Script to Screen – Advanced Television and Film program, which offers a comprehensive, hands-on understanding of how feature films and TV shows are developed and produced. This makes it particularly beneficial to writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge. Benefit from learning to create, pitch, outline, develop, draft, and polish production-ready short film scripts. During the second semester, prepare, perform in, shoot, and/or post a number of shows. Advanced instruction in your areas of craft interest results in in-depth knowledge and the well-roundedness to go further faster.
View Program

Broadcasting - Film, Television, Digital Media and Radio

As of 2022, Netflix had about 222 million subscribers. It is one example of how broadcasting ischanging — and needs professionals with both creative and technical skills. In this program, yougain competencies required for motion picture, television, and radio as well as multiplatform digitalproductions. You learn to develop and create original story content; prepare, manage, and carry outthe production process by exploring techniques for effective storytelling; gain technical experience;and participate in creating and contributing to student productions. A portfolio and a full-time14-week industry field placement complement your studies. Because the training is so well-rounded,you graduate ready to lead.
View Program

Marketing Management (Online)

The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
View Program

Contemporary Journalism

Beyond preparing you to become a multimedia journalist, this program also equips you to confidently embrace leadership roles in content marketing and communications. In interactive class environments, learn about news reporting, writing, editing, visual and multimedia storytelling, social media, mobile and emerging technologies (think virtual reality), and data journalism. Contemporary Journalism highlights using mobile devices to source, produce, and share credible multimedia journalism. The program culminates with entrepreneurial and professional practice elements, including a seven-week field placement during which you demonstrate and refine your skills in today’s media environment.
View Program

Professional Writing - Communications (Online)

Strong communication and writing skills are highly valued in any industry. If you have a way with words, turn writing into a career by combining it with an understanding of audience needs that results in engaging content. Our innovative courses focus on communications disciplines and vocational skills: web copywriting, technical writing, proposal writing, writing for social media, content marketing, presentations and speech writing, content management, information design and data visualization, digital storytelling, and project management. By the end of the program — which also includes an intensive two-week Content Boot Camp, interactive learning, and an industry field placement — you will have a polished portfolio and be prepared for personal and professional success.
View Program

Contemporary Journalism (Online)

This online, asynchronous offering of our Contemporary Journalism graduate certificate program will go beyond preparing you to become a multimedia journalist. You will be prepared to embrace leadership roles in content marketing and communications. In an interactive environment, learn about news reporting, writing, editing, visual and multimedia storytelling, social media, mobile and emerging technologies (think virtual reality), and data journalism. Contemporary Journalism highlights using mobile devices to source, produce and share credible multimedia journalism. The program culminates with entrepreneurial and professional practice elements, including a seven-week field placement during which you demonstrate and refine your skills in today’s media environment.
View Program

Public Relations – Corporate Communications

If you are a strong communicator, consider a career in public relations (PR) and corporate communications. To succeed, companies across all sectors need professionals in this field. As one of Toronto’s most highly regarded PR programs, this offering prepares you to enter the industry with skills in planning, designing, and implementing communications strategies, research, writing, and social media expertise. You also gain an understanding of how communications strategies influence employee attitudes, shift stakeholders’ opinions, and tell an organization’s story to the media. Complete the program with a full-time eight-week field placement that allows you to experience the industry and to begin building your PR network. Your well-rounded education takes you further faster.
View Program

Advertising and Marketing Communications Management

Training from one program prepares you to work in at least eight areas within this industry.Advertising and Marketing Communications Management teaches you to combine creative andstrategic thinking with business savvy and leadership skills to generate exciting ideas in accountmanagement, digital advertising, creative development, and more. Through practical learning,the program mirrors industry standards, including firm deadlines, multitasking, and deliveringprofessional presentations. A foundation of industry knowledge (research, strategy development,campaign planning, production) leads to a specialization in account management, digital creative,or media buying and planning. This is the only Greater Toronto Area college advertising programwith a 14-week field placement.
View Program

Marketing – Research and Analytics (Optional Co-op)

Large bodies of data are driving employment growth for individuals with analytics training. Takeadvantage of the opportunities by applying analytics to marketing and helping organizations harnessbig data’s power to move business forward. Combining advanced marketing research and bigdata analytics courses with commercial technologies and platforms, the program equips you withknowledge in leading business intelligence and marketing research tools. Among these tools areSAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision, SPSS, and XL Miner.In addition to your graduate certificate, receive certificates of recognition from SAS and EnvironicsCanada. The in-depth curriculum prepares you to confidently make an immediate impact as a leader.
View Program

Interactive Media Management (Online)

Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
View Program

Sports Journalism

From reporting on local athletes and professionals to telling the stories behind the games, players,and their fans, today’s leading sports journalists must understand how to work across variousplatforms. This includes printed publications, online, radio, and TV programming. Centennial’sinteractive, gender-inclusive environment provides you with the training to enter a variety of roles inthis exciting industry. Our courses develop your aptitude in: sports writing, broadcast, and digitalmedia journalism for current sports coverage needs; advanced interviewing techniques; sports beatjournalism; imaging; hosting; and newspaper and online layout. The portfolio you graduate with mayinclude clippings from baseball spring training and an industry field placement at a sports mediaorganization in Canada or abroad.
View Program

Advertising - Creative and Digital Strategy

Turn your creative passion and business sensibility into a rewarding career in digital advertising,which is growing faster than all other areas within this industry. This program addresses thehigh demand for strategic creatives who know how to tell stories that influence behaviour inthe digital realm — and who can confidently lead. Blending digital media with business andmarketing principles, courses focus on creative strategy, digital storytelling, brand engagement,entrepreneurship, and emerging digital platforms. Work on developing strong writing skills, conceptideation, art direction, collaboration, presentation and entrepreneurial skills, and build a strongportfolio for prospective employers. Through a field placement, collaborate on team assignments andgain real-world experience.
View Program

Marketing - Corporate Account Management (Optional Co-op)

As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
View Program

Film and Television - Business

If a career in television and film sounds exciting but you would rather be off screen, consider the industry’s business side. To meet the need for professionals with leadership skills that stand out, this program teaches you how to handle financing, management, legal, distribution, and business affairs as they pertain to television and film. Through a focus on developing an entrepreneurial spirit, a global outlook, and a strategic approach, explore the industry’s legal, financial, and regulatory frameworks within the current Canadian and international markets. To complement your training, participate in a field placement that ensures a well-rounded knowledge base.
View Program

Publishing - Book, Magazine and Electronic

Like many industries, publishing is experiencing radical shifts due to digitalization — and it needsprofessionals who can lead with confidence. As one of the most prestigious programs of its kind inCanada, Publishing – Book, Magazine and Electronic covers all relevant publishing process aspects,including e-books and online magazines. Through an interactive approach, the accelerated twosemesterformat teaches you how to be an integral part of the team helping to shape our cultural andliterary landscapes. Gain practical experience by participating in publishing the College’s biyearly Onthe Danforth magazine and by completing a six-week industry field placement at a book or magazinepublisher.
View Program

Lifestyle Media – Content Creation

Land a career as a spokesperson, a columnist, or a freelance producer within the established lifestyle media industry. Become a leading expert in subjects such as food, beauty, fashion, décor, architecture, entertaining, health, fitness, gardening, family, relationships, personal finance, consumer technology, and travel. This one-of-a-kind interdisciplinary program focuses on writing, visual communications, social media, and entrepreneurship. During your studies, collaborate with real-world industry partners, clients, and audiences to produce quality content for web, social media, and traditional media platforms. Also learn to market yourself as an independent brand, and take part in an industry field placement that rounds out your training.
View Program

Storytelling with Data

View Program

Communications and Media Fundamentals

This preparation program gives you the foundation to confidently pursue a post-secondary educationin communications and media. Guided by industry-experienced faculty members, experimentwith contemporary digital and social media production tools; create and maintain forums onsocial media networks; produce focused written communications and media solutions; and applyEnglish language skills to a presentation portfolio. Once you complete our well-rounded program,with minimum requirements, you become eligible for admission to Advertising and MarketingCommunications Management; Journalism; or Broadcasting – Radio, Television, Film and DigitalMedia at Centennial College.
View Program

Professional Writing - Communications

Strong communication and writing skills are highly valued in any industry. If you have a way withwords, turn writing into a career by combining it with an understanding of audience needs thatresults in engaging content. Our innovative courses focus on communications disciplines andvocational skills: web copywriting, technical writing, proposal writing, writing for social media,content marketing, presentations and speech writing, content management, information designand data visualization, digital storytelling, and project management. By the end of the program —which also includes an intensive two-week Content Boot Camp, interactive learning, and an industryfield placement — you will have a polished portfolio and be prepared for personal and professionalsuccess.
View Program

Marketing - Corporate Account Management (Online)

As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
View Program

Children's Media

Names such as Caillou and Arthur are synonymous with keeping kids entertained. They are alsotwo examples of the nation’s powerhouse status as a producer of children’s media — for whichour first-of-its-kind in Canada program prepares you. Hone your storytelling abilities, businessskills, professional software abilities, and production management practices across a variety ofmedia (television, interactive digital media, books, and games). Courses also cover major industrycomponents such as production, budgeting, financing, marketing, publishing, and businessmanagement. Pitching to broadcasters and producers, attending industry events, and participatingin a field placement complement your training. You graduate ready to lead in creating, managing, andmarketing numerous media products.
View Program

Museum and Cultural Management

Canada’s museums, art galleries, science centres, heritage sites, and other cultural institutionsneed professionals who can manage their programming and resources. Our program’s applied,learner-centred curriculum covers industry-based subjects, museum administration topics, andin-depth explorations of contemporary issues and cases in Canada and abroad. Apply core theory tocurrent workplace realities with assignments, lessons, and a seven-week field placement linked toOntario and Canada’s vast network of museums. Centennial’s partnerships with local, provincial, andnational institutions provide the opportunity to build your network as you interact with professionalswho serve as guest lecturers and advisors. Graduating means being ready for career and life success.
View Program

Food Media

Organizations as diverse as health care institutions, media publications, and marketing agenciesneed professionals with a passion for food and knowledge of media practices. Learn to advertiseand market your own food product or service using personalized branding and marketing, identifytarget market audience, and design and produce innovative messages that attract revenue generatingstreams and opportunities. A three-day (Saturday to Monday) program delivery format accommodatesworking professionals. Food Media’s entrepreneurial focus leaves you with a skill set that helps you toadvance faster.
View Program

Publishing - Book, Magazine and Electronic (Online)

Like many industries, publishing is experiencing radical shifts due to digitalization — and it needs professionals who can lead with confidence. As one of the most prestigious programs of its kind in Canada, Publishing – Book, Magazine and Electronic covers all relevant publishing process aspects, including e-books and online magazines. Through an interactive approach, the accelerated twosemester format teaches you how to be an integral part of the team helping to shape our cultural and literary landscapes. Gain practical experience by participating in publishing the College’s biyearly On the Danforth magazine and by completing a six-week industry field placement at a book or magazine publisher.
View Program

Bachelor of Public Relations Management, Honours

In the coming years, employment growth in the sector that includes public relations is expected tobe higher than the average for all occupations. It represents more than 40 per cent of the jobs thathave and will become available from 2017 to 2026. This first-of-its-kind offering in Canada combinespublic relations, business studies, and leadership skills to prepare you for various careers. Throughcore business courses, the program balances theory, principles, and public relations applicationswith a solid business foundation. Courses cover writing, social and digital media, research andcommunications planning, and strategic and corporate communications. Apply your knowledge toreal-world projects and to a 14-week co-op opportunity.
View Program

Marketing Management

The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
View Program

Advertising – Media Management

Media placement connects the right people with the right message in the right place at the right time. This program equips you to work in multiple media streams such as analytics, strategic planning, media buying, and media sales. Intensive, hands-on, industry-approved advertising courses cover sector fundamentals while focusing on consumer-driven communication channel choices for advertising messages. You also build your business and negotiation skills on behalf of advertising clients to achieve strategic results; expand your emerging media knowledge; and master industry-specific syndicated research databases and software. A 14-week industry field placement complements your education — while ensuring whole readiness.
View Program

Marketing - Digital Engagement Strategy (Optional Co-op)

In today’s digital world, developing and evaluating digital marketing strategies to maximize customerengagement and create meaningful interactions is integral for supporting business growth. Thisprogram explores analyzing technology trends; deriving insights from data; designing contentmanagement strategies; and executing plans across paid, owned, and earned media. As part of thecoursework, you will be eligible to earn industry certifications such as Google Ads, Google Analytics,and Facebook Blueprint. Apply your learning — and become prepared to lead — through experientiallearning opportunities with a marketer, a retailer, or an agency serving clients.
View Program

Interactive Media Management

Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
View Program

Script to Screen - Advanced Television and Film

Over 15 career routes are available to grads of the Script to Screen – Advanced Television and Film program, which offers a comprehensive, hands-on understanding of how feature films and TV shows are developed and produced. This makes it particularly beneficial to writers, directors, producers, editors, actors, and other film and television craftspeople who want to expand their industry knowledge. Benefit from learning to create, pitch, outline, develop, draft, and polish production-ready short film scripts. During the second semester, prepare, perform in, shoot, and/or post a number of shows. Advanced instruction in your areas of craft interest results in in-depth knowledge and the well-roundedness to go further faster.
View Program

Broadcasting - Film, Television, Digital Media and Radio

As of 2022, Netflix had about 222 million subscribers. It is one example of how broadcasting ischanging — and needs professionals with both creative and technical skills. In this program, yougain competencies required for motion picture, television, and radio as well as multiplatform digitalproductions. You learn to develop and create original story content; prepare, manage, and carry outthe production process by exploring techniques for effective storytelling; gain technical experience;and participate in creating and contributing to student productions. A portfolio and a full-time14-week industry field placement complement your studies. Because the training is so well-rounded,you graduate ready to lead.
View Program

Marketing Management (Online)

The analytical, decision-making, organizational, and communications skills resulting from this program help you to see challenges as opportunities — both in your professional and personal life. Among the challenges currently impacting marketing functions are evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition. Our up-to-date curriculum features coverage of relevant topics that address these obstacles in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. This program also serves as a path to continue your studies in specialized areas such as research and analytics or in corporate account management.
View Program

Contemporary Journalism

Beyond preparing you to become a multimedia journalist, this program also equips you to confidently embrace leadership roles in content marketing and communications. In interactive class environments, learn about news reporting, writing, editing, visual and multimedia storytelling, social media, mobile and emerging technologies (think virtual reality), and data journalism. Contemporary Journalism highlights using mobile devices to source, produce, and share credible multimedia journalism. The program culminates with entrepreneurial and professional practice elements, including a seven-week field placement during which you demonstrate and refine your skills in today’s media environment.
View Program

Professional Writing - Communications (Online)

Strong communication and writing skills are highly valued in any industry. If you have a way with words, turn writing into a career by combining it with an understanding of audience needs that results in engaging content. Our innovative courses focus on communications disciplines and vocational skills: web copywriting, technical writing, proposal writing, writing for social media, content marketing, presentations and speech writing, content management, information design and data visualization, digital storytelling, and project management. By the end of the program — which also includes an intensive two-week Content Boot Camp, interactive learning, and an industry field placement — you will have a polished portfolio and be prepared for personal and professional success.
View Program

Contemporary Journalism (Online)

This online, asynchronous offering of our Contemporary Journalism graduate certificate program will go beyond preparing you to become a multimedia journalist. You will be prepared to embrace leadership roles in content marketing and communications. In an interactive environment, learn about news reporting, writing, editing, visual and multimedia storytelling, social media, mobile and emerging technologies (think virtual reality), and data journalism. Contemporary Journalism highlights using mobile devices to source, produce and share credible multimedia journalism. The program culminates with entrepreneurial and professional practice elements, including a seven-week field placement during which you demonstrate and refine your skills in today’s media environment.
View Program

Public Relations – Corporate Communications

If you are a strong communicator, consider a career in public relations (PR) and corporate communications. To succeed, companies across all sectors need professionals in this field. As one of Toronto’s most highly regarded PR programs, this offering prepares you to enter the industry with skills in planning, designing, and implementing communications strategies, research, writing, and social media expertise. You also gain an understanding of how communications strategies influence employee attitudes, shift stakeholders’ opinions, and tell an organization’s story to the media. Complete the program with a full-time eight-week field placement that allows you to experience the industry and to begin building your PR network. Your well-rounded education takes you further faster.
View Program

Advertising and Marketing Communications Management

Training from one program prepares you to work in at least eight areas within this industry.Advertising and Marketing Communications Management teaches you to combine creative andstrategic thinking with business savvy and leadership skills to generate exciting ideas in accountmanagement, digital advertising, creative development, and more. Through practical learning,the program mirrors industry standards, including firm deadlines, multitasking, and deliveringprofessional presentations. A foundation of industry knowledge (research, strategy development,campaign planning, production) leads to a specialization in account management, digital creative,or media buying and planning. This is the only Greater Toronto Area college advertising programwith a 14-week field placement.
View Program

Marketing – Research and Analytics (Optional Co-op)

Large bodies of data are driving employment growth for individuals with analytics training. Takeadvantage of the opportunities by applying analytics to marketing and helping organizations harnessbig data’s power to move business forward. Combining advanced marketing research and bigdata analytics courses with commercial technologies and platforms, the program equips you withknowledge in leading business intelligence and marketing research tools. Among these tools areSAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision, SPSS, and XL Miner.In addition to your graduate certificate, receive certificates of recognition from SAS and EnvironicsCanada. The in-depth curriculum prepares you to confidently make an immediate impact as a leader.
View Program

Interactive Media Management (Online)

Professionals who can design and create meaningful interactive digital experiences are sought-afterin interactive and game studios, public relations agencies, and marketing companies. Spend yourdays planning effective interactive digital experiences, assessing audience behaviour and needs,and using that information to guide user interface design. As mobile and immersion computingcontinue to become more prevalent, courses emphasize digital strategy, user experience design,content strategy and planning, interactive storytelling, analytics, digital project management, andresearching and surveying the interactive media landscape. You also see your own project throughfrom concept to prototype and take part in a nine-week industry field placement to complement yourtraining. These experiences help you to graduate career — and life — ready.
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Sports Journalism

From reporting on local athletes and professionals to telling the stories behind the games, players,and their fans, today’s leading sports journalists must understand how to work across variousplatforms. This includes printed publications, online, radio, and TV programming. Centennial’sinteractive, gender-inclusive environment provides you with the training to enter a variety of roles inthis exciting industry. Our courses develop your aptitude in: sports writing, broadcast, and digitalmedia journalism for current sports coverage needs; advanced interviewing techniques; sports beatjournalism; imaging; hosting; and newspaper and online layout. The portfolio you graduate with mayinclude clippings from baseball spring training and an industry field placement at a sports mediaorganization in Canada or abroad.
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Advertising - Creative and Digital Strategy

Turn your creative passion and business sensibility into a rewarding career in digital advertising,which is growing faster than all other areas within this industry. This program addresses thehigh demand for strategic creatives who know how to tell stories that influence behaviour inthe digital realm — and who can confidently lead. Blending digital media with business andmarketing principles, courses focus on creative strategy, digital storytelling, brand engagement,entrepreneurship, and emerging digital platforms. Work on developing strong writing skills, conceptideation, art direction, collaboration, presentation and entrepreneurial skills, and build a strongportfolio for prospective employers. Through a field placement, collaborate on team assignments andgain real-world experience.
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Marketing - Corporate Account Management (Optional Co-op)

As a corporate account management sales professional, you will build and maintain positive relationships with high-value clients by responding to their needs and resolving their issues. This requires business-to-business (B2B), business-to-consumer (B2C), and institutional marketplace knowledge as well as a sales, marketing, and customer service foundation — all of which this program covers. Interactive courses also teach you to put the customer first with a leadership mindset that adapts to diverse customer needs. Your skill set will include: competitive and marketplace analyses abilities, analytics and customer relationship management tools knowledge, professional selling techniques through digital content and omni-channel marketing, and negotiations know-how.
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