Marketing - Digital Engagement Strategy (Optional Co-op)
How To Apply
Program Details
- Program Code2849
- SchoolThe Business School
- CredentialOntario College Graduate Certificate
- Program TypePost-diploma program
- Program Length1 year/ 2 semesters
- LocationProgress Campus
- Emailbusiness@centennialcollege.ca
- Telephone416-289-5000 ext. 52280
Program Availability
- Program Overview
- Courses
- Career Options and Education Pathways
- Admission Requirements
- Co-op Option
- How to Apply
- Tuition and Fees
- Program Vocational Learning Outcomes
- The Business School Student Success Guide
- Advising
The Business School at Centennial College offers a variety of delivery modes for new students across all programs, including Marketing – Digital Engagement Strategy. These options can include synchronous learning, hybrid formats, and on-campus deliveries, with evening classes available to accommodate different schedules.
Marketing – Digital Engagement Strategy is a business graduate certificate program designed to equip students with the essential digital marketing skills needed in today’s business landscape. Throughout this program, students will gain expertise in analyzing technology trends, deriving insights from data, developing content management strategies, and implementing plans across paid, owned, and earned media channels. They will also learn how to create and assess digital marketing strategies to enhance customer engagement and foster meaningful interactions that support business expansion.
This flexible delivery program provides hands-on, interactive training in practices and techniques that are transforming industry and commerce. Digital marketers today require alternative strategies and tactics to effectively connect with the evolving consumer. By enrolling in this program, students will set themselves apart from other marketing professionals and gain the confidence to navigate the digital frontier. They can advance their careers in digital marketing and learn the latest innovative strategies from industry experts through this two-semester graduate studies program.
Students also have the option to participate in an optional 6-month co-op work term during semester three, providing valuable Canadian market experience. This experiential learning opportunity further enhances their skills and prepares them for success in the digital marketing field. As part of the coursework, students will have the opportunity to earn industry certifications, including Google Ads, Google Analytics, and preparation for the META Blueprint Facebook Digital Marketing Associate Certification. Moreover, the core skills developed can be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
Please note that some digital certificates may involve additional costs beyond the program tuition.
To Learn more, check out these blog posts about our industry partners and PAC members:
- Christos Nikitopoulos, Head of Agency Development at Google (previous PAC member and PAC chair).
- Kelly Seawright, Digital Platforms Manager at Mercedes-Benz Canada.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Program Overview
The Business School at Centennial College offers a variety of delivery modes for new students across all programs, including Marketing – Digital Engagement Strategy. These options can include synchronous learning, hybrid formats, and on-campus deliveries, with evening classes available to accommodate different schedules.
Marketing – Digital Engagement Strategy is a business graduate certificate program designed to equip students with the essential digital marketing skills needed in today’s business landscape. Throughout this program, students will gain expertise in analyzing technology trends, deriving insights from data, developing content management strategies, and implementing plans across paid, owned, and earned media channels. They will also learn how to create and assess digital marketing strategies to enhance customer engagement and foster meaningful interactions that support business expansion.
This flexible delivery program provides hands-on, interactive training in practices and techniques that are transforming industry and commerce. Digital marketers today require alternative strategies and tactics to effectively connect with the evolving consumer. By enrolling in this program, students will set themselves apart from other marketing professionals and gain the confidence to navigate the digital frontier. They can advance their careers in digital marketing and learn the latest innovative strategies from industry experts through this two-semester graduate studies program.
Students also have the option to participate in an optional 6-month co-op work term during semester three, providing valuable Canadian market experience. This experiential learning opportunity further enhances their skills and prepares them for success in the digital marketing field. As part of the coursework, students will have the opportunity to earn industry certifications, including Google Ads, Google Analytics, and preparation for the META Blueprint Facebook Digital Marketing Associate Certification. Moreover, the core skills developed can be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
Please note that some digital certificates may involve additional costs beyond the program tuition.
To Learn more, check out these blog posts about our industry partners and PAC members:
- Christos Nikitopoulos, Head of Agency Development at Google (previous PAC member and PAC chair).
- Kelly Seawright, Digital Platforms Manager at Mercedes-Benz Canada.
Note: This program will make use of the blended delivery method and will encourage accessing online tools through Centennial's Bring Your Own Device program.
Get access to resources from the Canadian Marketing Association
All Centennial students can sign up for membership with the Canadian Marketing Association (CMA) by using their Centennial email address. The CMA provides access to:
- Exclusive events and member pricing
- Professional development opportunities
- Exclusive content, including guides, whitepapers, and research reports
- Networking opportunities with the top marketing talent in Canada
- CMA NXT postsecondary career planning resources
Become a Chartered Marketer
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. As the only marketing designation recognized across Canada, the CM designation sets a high standard in the marketing industry. It's a testament to your commitment to ongoing professional development and staying up to date on evolving marketing trends. Plus, Chartered Marketers get access to exclusive CM benefits! Whether you're a current student or a proud alum, this is your chance to elevate your professional profile and join the ranks of esteemed marketers in Canada. Start your CMA journey at Chartered Marketer.
Courses
Career Options and Education Pathways
Career Outlook
- Marketing Manager
- Online Marketing Professional
- Digital Marketing Specialist
- Digital Media Planner
- Manager Performance Marketing
- Web Analytics Specialist
Admission Requirements
Academic Requirements
- Degree or a three-year college diploma in business or marketing from a recognized institution witha minimum 3.0 GPA
- We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
- All applicants must attend a mandatory program admission session.
Additional Requirements
- All applicants must complete a written assessment to evaluate their analytical/problem solving skills.
- English language proficiency
Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.
Co-op Requirements
- A minimum cumulative GPA of 3.0 at the end of semester one
- Successful completion of 100% of semester one courses
- Achieve a minimum grade B (GPA 3.0) in BUSN-702
- Students must be legally eligible to work in Canada
- Students who meet the above prerequisites will submit their application for co-op to the Career Services & Co-operative Education Department in semester 1.
Note: Meeting the minimum co-op program requirements does not guarantee admission into the co-op program.
Co-op Model Route
| Fall Semester Intake | |
|---|---|
| Fall | Semester 1 |
| Winter | Semester 2 |
| Summer | Co-op Work Term |
Learn more about co-op programs.
How to Apply
1. Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Tuition and Fees
Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2024.
| Student | Tuition (2 Semesters) | Ancillary Fees | Total |
|---|---|---|---|
| Canadian | $4,182.00 | $1,249.54 | $5,431.54 |
| International | $16,649.00 | $1,737.72 | $18,386.72 |
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop strategies and tactical plans across paid, owned and earned channels to maximize digital marketing engagement.
- Integrate latest technologies into the design and execution of marketing programs and omni-channel engagement.
- Evaluate and recommend innovative content marketing strategies that align with corporate goals, marketing objectives and brand guidelines.
- Determine the most suitable approaches to curate and commission the creation of new content in support of a digital engagement strategy.
- Create and design a web analytics measurement framework to assess the effectiveness of the digital marketing programs and fulfilment of business objectives.
- Complete all work in compliance with relevant law, industry standards, and business best practices.
- Use budget planning and project management principles to execute and manage cross-channel content marketing programs.
- Develop strategies for personal, career and entrepreneurial development to enhance work performance and maintain currency with the industry.
The Business School Student Success Guide
- Personality TestSTARTMatch your personality to a career
- Career ExplorerLEARN MOREExplore your future career
Digital Engagement Strategy Stories
Yashita Atmaram, Marketing – Digital Engagement Strategy, GraduateWhile pursuing the Digital Engagement Strategy program, I was deeply challenged and pushed beyond my comfort zone in several positive ways. I sought a program to immerse myself in the dynamic digital marketing landscape, aiming to acquire knowledge and practical skills across various platforms, and this program surpassed my expectations.
The professors played a pivotal role in this by assigning us exciting and relevant projects and were always supportive in sharing tips with the class along the way. We were able to work on plans for several brands and use Tableau, DV360, Google Analytics, and more to get a very hands-on experience during our studies. Jason and Steven curated a program that prioritized two crucial aspects: caring professors eager to share their knowledge and experiences, and special opportunities to network with industry professionals and alumni. These networking events offered to our class specifically helped us to learn more about the experience of getting into the Canadian workforce and media industry. Moreover, I was fortunate to secure a role at a media agency which I learned about through Jason and fellow alumni, demonstrating the power of making the most of these experiences. Another unique aspect about this program was the Capstone project, which allowed us to dive into a real-life problem from a client and connect the dots with all the courses we were passing through throughout the year. Compared to my previous experience in large university classes, the intimate setting of this small class environment was a real eye-opener for me and allowed for deeper interactions with both my peers and my professors. If you’re looking to get into the media or digital marketing industry, this is the program for you!
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