School of Communications, Media, Arts and Design Blog

Dos and Don'ts of Digital Marketing

Digital marketing continues to increase. What are the dos and don'ts of this growing segment of marketing and advertising? This article documents a ...

Box Office Darlings: The highest grossing films ever

While the movies that top "best ever" lists are subjective, numbers don't lie. If you can't help but think of all the moving parts that go into this ...

Script to Screen Student Films making a splash on the Festival Circuit

The Advanced Television and Film, Script to Screen program, now entering its fourth year, has begun to make a name for itself on the festival circuit ...

Three times Public Relations was used for social good

We tend to only think of public relations professionals as being the people companies call in when things go wrong. While that's certainly a part of ...

Lifestyle Media: Blogger vs Columnist

Lifestyle media has become its own industry thanks to an increased interest in food, wellness, entertainment and more. The people who contribute to ...

Tools of the Trade: What you need to succeed in graphic design

Do you have what it takes to be a successful graphic designer? While some of the skills you need are obvious (being creative, for example), others ...

3D Animation's Role in 2017's Most Anticipated Video Games

3D animation plays a major part in creating today’s most anticipated video games — whether you’re fighting cartels in South America or futuristic ...

History's Most Expensive Paintings

Art can range from the mass-produced items you can buy at Ikea to the paintings at the Art Gallery of Ontario — and its price range can be just as ...

Putting out fires: How Public Relations professionals handle PR disasters

The general public often looks at public relations disasters as entertainment but for PR professionals, they are anything but. Learning what goes ...

There’s an app for that: The world of user design

There are millions of apps out there that help us organize our lives. And while they magically appear on our phones, a lot of work goes into ...